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The best way to swim circles in a flooded market?

Copy that sounds like YOUR BRAND.

Your customers want to hear from you. Look them in the eye and talk to them in your voice, and I guarantee sparks will fly.

What does it mean?

User-friendly, beautiful layout that’s on-brand and on-character

Smart copy that speaks to customers in their own words

Messages that you stand for and represent your brand values

Why would you want your copy to sound like you?

Duh, because it:

Sound good?

There’s no mystery here.

To create an authentic experience, I simply combine in-depth brand & user research with the real, tangible value you bring to the table.

That’s what they said...

It was a great experience! Michal understood my vision really quickly. Her ability to innovate while addressing my needs was particularly great.

Yoram Eshel

That’s what they said...

Working with Michal was awesome! Great copy and great design. She seems to really care about what she does. I'm looking forward to next time!

Moran Weber

That’s what they said...

Working with Michal was a great experience. Her translation was excellent and I was very pleased with the result. Will definitely recommend to anyone who needs translation or copywriting services.

Hodaya Gor

That’s what they said...

Michal is very pleasant to work with. She always listens carefully, initiates, and responds with her own ideas.

Raz Liran


Michal Kessel Shitrit. All rights reserved.