I help B2C and B2P businesses stand out with unforgettably effective words & design.
*Also:
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80% Hufflepuff, 20% Ravenclaw
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English & Hebrew native speaker
📰
Hooked on marketing since print
🎓
BA + MA in Comms & Media Studies
If you want long-term value and authentic connections with your customers, we should probably have (the 2023 version of) coffee.

Is this you?
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Tired of being promised big, paying a fortune, and getting nothing
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Never settle for less than mind-blowing
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Understand the impact of unique, creative copy
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Pay on time (I have a chocolate habit to fund)
This could be the start of a beautiful friendship...
Let's set up a call 😀
Maybe it wasn't meant to be...
But we can still be friends. Why don't you give my newsletter a go? I'll send you fun-to-read emails about marketing, content, and design.
Coffee it is

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That’s what they said...
It was a great experience! Michal understood my vision really quickly. Her ability to innovate while addressing my needs was particularly great.

Yoram Eshel
Cannabilog
That’s what they said...
Working with Michal was awesome! Great copy and great design. She seems to really care about what she does. I'm looking forward to next time!

Moran Weber
Jugglerz
That’s what they said...
Working with Michal was a great experience. Her translation was excellent and I was very pleased with the result. Will definitely recommend to anyone who needs translation or copywriting services.

Hodaya Gor
Mckinsey
That’s what they said...
Michal is very pleasant to work with. She always listens carefully, initiates, and responds with her own ideas.

Raz Liran

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High-value emails on UX writing, localization, and content design.