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Here for on-point UX writing, localization, and copywriting?

How do you go from ‘someone in the crowd’ to the brand everyone is talking about?

It’s in there, somewhere – that unique little nugget that could make your business stand out.

Finding your distinct voice, that intangible identity, can give you a massive edge. Being interesting makes you memorable. And memorable brands get more conversions (and have more fun).

Hi, I'm Michal.

I transform your raw visions into fascinating copy & design, helping you create authentic connections with your customers.

Some cool people I met at work

That’s what they said...

It was a great experience! Michal understood my vision really quickly. Her ability to innovate while addressing my needs was particularly great.

Yoram Eshel

That’s what they said...

Working with Michal was awesome! Great copy and great design. She seems to really care about what she does. I'm looking forward to next time!

Moran Weber

That’s what they said...

Working with Michal was a great experience. Her translation was excellent and I was very pleased with the result. Will definitely recommend to anyone who needs translation or copywriting services.

Hodaya Gor

That’s what they said...

Michal is very pleasant to work with. She always listens carefully, initiates, and responds with her own ideas.

Raz Liran

There’s no magic here

My work is so effective because it's built on solid foundations.


Michal Kessel Shitrit. All rights reserved.