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The best way to swim circles in a flooded market?

Writing that sounds like YOU.

These days, honesty is Effective Marketing 101.

Your customers are dying for some authenticity. Look them in the eye and tell them something real, and I guarantee sparks will fly.

What does it mean?

User-friendly, beautiful layout that’s on-brand and on-character

Smart copy that speaks to customers in their own words

Messages that you stand for and represent your brand values

Why would you want to go authentic?

Duh, because it:

Sound good?

There’s no mystery here.

To create an authentic experience, I simply combine in-depth brand & user research with the real, tangible value you bring to the table.

That’s what they said...

It was a great experience! Michal understood my vision really quickly. Her ability to innovate while addressing my needs was particularly great.

Yoram Eshel

That’s what they said...

Working with Michal was awesome! Great copy and great design. She seems to really care about what she does. I'm looking forward to next time!

Moran Weber

That’s what they said...

Working with Michal was a great experience. Her translation was excellent and I was very pleased with the result. Will definitely recommend to anyone who needs translation or copywriting services.

Hodaya Gor


Michal Kessel Shitrit. All rights reserved.